Hotel trade shows offer contents regarding technological innovation

The Horeca sector (Hotel-Restaurant- Café/Catering) is aware of the remarkable advance in technological innovation and the possibilities involved to improve the client’s experience. The sector’s most important trade shows have dedicated a key space to it. That’s why DigaliX always tries to be there in order to know and solve the needs of the hotel industry professionals.

In Hostelco’s last annual, the technological section featured unique places to visit proposed by the hunters, such as the Eurostars Grand Marina Hotel. And that was due to the interactive XTable set up at the area “The Corner”, by Javier de las Muelas.

In February 2017 the first annual of HIP (Hospitality Innovation Planet) has been held – an exhibition exclusively dedicated to innovation. In this case, an XTable was part of the Royal Bliss’s stand, the new brand by Coca-Cola, featuring an interactive system based on object recognition which explained the creation process of the new trademark.